Privacy Policy

Enko Education is a pan-African network of African International Schools dedicated to expanding access to world-class education for learners across Africa. Through internationally recognised IB and Cambridge programmes, we prepare learners for success at leading universities worldwide.

We currently operate across 10 countries and 16 schools throughout Africa. This Privacy Policy is issued by Enko Education (hereinafter "Enko Education," "we," "our," or "us"), acting as the data controller for personal information processed across our school network, websites, and digital platforms.

This Policy applies to personal data collected through our websites, school enrollment processes, digital marketing campaigns, and any other channel used by Enko Education and its affiliated schools. It applies to learners, parents, guardians, prospects, and anyone interacting with our platforms.

Identity & Contact Information

• Full name of parents, guardians, and learners
• Email addresses and phone numbers
• Postal address and country of residence
• Nationality and language preferences

Learner & Academic Information

• Date of birth and age of the learner
• Current school and academic level
• Academic records and transcripts (during enrollment)
• Health and special educational needs (where required for enrollment and care)

Digital & Behavioral Data

• IP address and geolocation data
• Browser type, operating system, and device information
• Pages visited, time spent, and interactions on our websites
• Data collected via advertising pixels (Facebook Pixel, Google Analytics)
• Message interactions through WhatsApp chatbots

Financial Information

• Tuition payment preferences and history (via secure third-party providers)
• Scholarship application details and financial aid documentation

Marketing & Communication Data

• Responses to lead generation forms (Facebook Lead Ads, website forms)
• Communication history and preferences
• WhatsApp conversation logs for prospects who engage via our chatbot
• CRM data managed in Pipedrive (prospect status, follow-up notes)

• School websites and landing pages: via contact and inquiry forms across all Enko school websites.
• Digital advertising campaigns: through Facebook Lead Generation Ads, Instagram, and Google Ads forms.
• WhatsApp chatbot: our automated messaging system collects information provided during conversation flows.
• Direct communications: email, phone calls, and in-person interactions at open days or school events.
• Cookies and tracking technologies: automatically collected when you visit our websites (see Section 12).
• Referrals: from partner schools, agencies, or current families who refer prospective learners.
• Enrollment and application processes: when families formally apply for admission to an Enko school.

School Admissions & Enrollment

• Processing and evaluating applications for admission
• Communicating with families throughout the admissions process
• Managing learner records and academic progress

Marketing & Prospect Communication

• Sending information about our schools, programmes, open days, and events
• Following up with prospective families via WhatsApp, email, or phone
• Running targeted digital advertising campaigns on social media platforms
• Retargeting website visitors who have shown interest in our programmes
• Tracking prospect journey stages (Contacted, Qualified, Enrolled) within our CRM

Website & Platform Improvement

• Analysing website traffic and user behaviour to improve our online experience
• Measuring the performance of our digital campaigns
• Ensuring the security and integrity of our websites

Legal & Administrative Obligations

• Complying with applicable laws and regulatory requirements in each country
• Managing tuition payments and financial records
• Responding to legal requests or disputes

Where applicable (including under the GDPR and equivalent national laws), we process your data on the following legal grounds:

• Consent: when you voluntarily submit your information via a lead form, subscribe to our communications, or engage with our WhatsApp chatbot. You may withdraw consent at any time.
• Contractual necessity: when processing is required to manage enrollment and provision of educational services.
• Legitimate interests: for direct marketing to prospective families, improving our digital platforms, and managing our CRM — provided these interests do not override your rights.
• Legal obligation: to comply with applicable laws, tax regulations, or education authority requirements in each country of operation.
• Vital interests: in emergency situations involving the health or safety of learners.

Within the Enko Network

Your data may be shared between Enko Education's central team and the specific school(s) you are applying to or enrolled in, to coordinate admissions and communications.

Service Providers & Technology Partners

• CRM (Pipedrive): to manage prospect and enrollment data
• WhatsApp Business & chatbot providers: to manage automated prospect communications
• Social media platforms (Meta/Facebook, Google): for advertising and lead generation campaigns
• Email marketing tools: for newsletters and follow-up communications
• Website analytics providers (Google Analytics): for traffic and performance analysis
• Payment processors: for secure handling of tuition payments
• Cloud storage and IT infrastructure providers

All third-party providers are contractually bound to process data only on our behalf and in accordance with applicable data protection laws.

Legal & Regulatory Authorities

We may disclose personal data to government bodies, courts, or regulatory authorities when required by law or to protect our legal rights.

As a pan-African network, your personal data may be transferred between countries in which Enko Education operates. Some of our service providers (such as Meta, Google, and Pipedrive) may also process data outside your country of residence.

For transfers between African countries, we apply equivalent safeguards based on applicable national laws and contractual protections with our service providers.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:

• Prospect data (lead forms, WhatsApp): up to 2 years from last contact, or until you withdraw consent
• Enrollment and learner records: duration of enrollment + up to 10 years, per applicable education and tax laws
• Financial and payment records: as required by applicable fiscal laws (typically 5–10 years)
• Website analytics data: aggregated and anonymised after 26 months
• Marketing communications: until you unsubscribe or withdraw consent

When data is no longer required, it is securely deleted or anonymised.

Depending on your country of residence, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us using the details in Section 15. We will respond within 30 days. We may need to verify your identity before processing your request.

• We collect data about minors only for the purposes of enrollment, academic management, and provision of educational services.
• Enrollment-related data about minors is submitted by parents or legal guardians, whose explicit consent is obtained prior to processing.
• We do not use children's personal data for marketing or advertising purposes without verifiable parental consent.
• Under the GDPR, the processing of personal data of children below the age of 16 for online services based on consent requires parental authorisation. Enko Education complies with this requirement and with equivalent national provisions.
• Learner health and special needs data is treated as sensitive information and is accessible only to authorised staff directly involved in the learner's care and education.

Our websites use cookies and similar technologies to improve your browsing experience and measure the effectiveness of our digital campaigns.

Types of Cookies We Use

• Strictly necessary cookies: essential for the website to function (session management, security).
• Analytics cookies: understand how visitors interact with our website (e.g., Google Analytics). Data is aggregated and anonymised where possible.
• Marketing and advertising cookies: track visitors across websites to display relevant advertising (e.g., Facebook Pixel, Google Ads). These require your consent.
• Functional cookies: remember your preferences to improve your experience (e.g., language, school selection).

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure:

• Encryption of data in transit (HTTPS/TLS) and at rest where applicable
• Access controls and role-based permissions for staff handling personal data
• Regular security assessments of our digital platforms and third-party tools
• Staff training on data protection responsibilities
• Data breach response procedures, including notification obligations as required by law

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the expansion of our school network. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Notify enrolled families and active prospects via email or WhatsApp
• Display a prominent notice on our websites for a reasonable period

Your continued use of our services after changes take effect constitutes acceptance of the updated Policy.

If you have any questions, wish to exercise your rights, or wish to make a complaint about how we handle your data, please reach out: